The same diagnostic. Six weeks deeper.
Where the Sprint gives you a fast, prioritized read, the Assessment gives you the full operating picture: interviews, an audit-aligned stack review, governance, and a change-management plan.
The Sprint tells you where to invest. The Assessment tells you how.
Knowing your best AI bets is the start. Actually capturing them means changing how the team operates, what the stack supports, and how the work gets governed. That is the Assessment.
Three layers of readiness.
Most AI assessments stop at the tools. The hard answers, and the real risk, live in the other two layers.
Where the way you work helps or stalls AI.
We map how marketing actually operates, then mark every place that structure will let AI compound, and every place it will quietly choke it. Most of the real blockers live here.
What your platforms and content can actually support.
A practitioner-level review of your data, integrations, and content operations against real AI use, not a vendor checklist. We separate what is ready from what only looks ready.
Whether the team will adopt it or resist it.
Interviews and a readiness read across the team, plus the change-management plan that turns a capable few into a fluent whole. AI fails on adoption far more than on technology.
Four to six weeks, senior-led.
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Scoping and interviews
01We align on goals and talk to the people who run your marketing engine day to day.
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Deep-dive analysis
02A full review of operating model, stack, data, content, and governance.
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Strategic findings
03A prioritized set of gaps, risks, and opportunities, modelled for impact.
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Roadmap and enablement
04A sequenced plan and a working session to set your team up to run it.
Leadership thought they had an AI tooling problem. The Assessment showed the blocker was the operating model and a governance gap, and gave them the plan to fix both.
It reframed the whole conversation with our board.
[[PROOF NEEDED — CMO testimonial tagged to AI Readiness Assessment]]
Read the case studyStart with the one-week Sprint.
The AI Readiness Sprint gives you a fast, prioritized read for a fraction of the commitment.
Common questions.
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How is this different from the Sprint?
The Sprint is a fast, one-week read that prioritizes your AI bets. The Assessment is the four-to-six-week engagement that pressure-tests your operating model, audits the stack, interviews the team, and produces a change-management plan.
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How long does it take?
A typical Assessment runs four to six weeks, scoped to the size and complexity of your marketing organization.
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Who runs it?
A senior Demand Spring consultant leads the engagement end to end. You work with practitioners, not a research team.
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Do we have to do the Sprint first?
No. Many teams start directly with the Assessment. The Sprint is simply a lower-commitment way in if you want a fast read before committing.