The 2026 Revenue Marketing Benchmark.
See how B2B marketing leaders are budgeting, adopting AI, and answering for pipeline, so you can benchmark your own program against the field.
Spend isn’t the gap. The operating model is.
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AI is now a budget line, not an experiment
Most teams have moved AI out of the pilot column. The question has shifted from whether to fund it to how to operationalize it without losing the human judgment that makes it useful.
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Pipeline pressure is reshaping the org
Marketing leaders report a hard pivot from activity reporting to revenue accountability. The teams hitting their numbers restructured around the pipeline first, then chose tools.
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The gap is operating model, not spend
Budget size barely separates the leaders from the laggards. What does separate them is a clear operating model: who owns what, how the work flows, and where AI fits.
See where your program stands.
Based on a survey of [[PROOF NEEDED — verify sample size]] 500+ B2B marketing leaders, the report breaks down budgets, AI adoption, and pipeline accountability so you can see exactly where your program stands.
The teams answering for pipeline aren’t the ones spending the most. They’re the ones who fixed their operating model first.