Compare what’s actually working with AI.

The next AI Exchange brings a small group of B2B marketing leaders into one room to work through what AI is really changing. No keynote, no product demo. Just the people doing the work, comparing what’s landed and what hasn’t. [[PROOF NEEDED — confirm next session date and format]]

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Three questions every AI rollout answers.

  • Where is AI genuinely compounding for your team?

    Everyone has a pilot. We want the honest version: which use cases have stuck, which quietly got dropped, and what made the difference between the two.

  • What breaks first when AI enters the workflow?

    New tools meet old operating models. We’ll trade notes on where the friction shows up, who owns the rework, and how teams are reshaping process around it.

  • How do you prove the value to a skeptical board?

    AI spend is under the same scrutiny as everything else. We’ll compare what leaders are measuring, what they’ve stopped promising, and what holds up in the room.

Who it's for

Built for the people steering the work.

AI Exchange is for B2B marketing leaders and senior practitioners who own a budget, a team, or an operating model. It’s deliberately a discussion, not a webinar: a small room, a real agenda, and everyone expected to talk. You’re there to think out loud with peers, not to watch a presentation and collect a recording.

Your hosts

Two hosts who keep it honest, not hyped.

Mark and Jonathan host every session. They set the questions, keep the room moving, and make sure the conversation stays practical instead of drifting into hype.

  • Mark Emond CEO & Founder, Demand Spring
  • Jonathan Milne AI Expert, Demand Spring

Register for the next AI Exchange

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Past sessions

What earlier sessions put on the table.