Channel strategy that survives the next budget review.
Channel decisions made on instinct don't hold up under scrutiny. We give you a channel mix backed by real contribution data, ready to defend line by line.
Could you defend every channel line item to your CFO this quarter?
Most channel budgets are inherited, not chosen. We replace the inheritance with evidence: what each channel costs, what it returns, and where the next dollar should go.
Inventory, attribution, forward mix.
An honest inventory of every channel.
Every channel you run today, what it truly costs once people and tooling are counted, and what it actually returns. Most teams have never seen this list in one place.
Attribution beyond last-click.
A defensible read on each channel’s real contribution to pipeline, so the cuts and the keeps are decisions you can stand behind, not guesses dressed as data.
A forward mix you can defend.
Where to invest, where to cut, and how the mix shifts as AI reshapes search and paid. A plan built for the next budget review, not the last one.
From an audit to ongoing advisory.
- Foundation
Foundation
A channel audit.
A clear inventory and contribution read on the channels you run today.
Scoped per engagementStart the conversation- Inventory: every channel, its cost, and its return.
- Attribution: a defensible contribution view.
- Readout: the cuts and keeps, with the reasoning.
- Accelerant
Accelerant
Audit plus forward mix.
The full engagement: audit, attribution, and a forward channel-mix plan with budget guidance.
Scoped per engagementStart the conversation- Everything in Foundation, built out in full.
- Mix: a forward plan with budget allocation.
- Scenario: how the mix flexes under budget pressure.
- Enterprise
Enterprise
Ongoing channel advisory.
Annual advisory that keeps the channel mix sharp as costs and platforms shift.
Custom Annual engagementRequest a quote- Everything in Accelerant, on an annual cadence.
- Reviews: quarterly mix and performance check-ins.
- Advisory: senior guidance as channels evolve.
The budget was inherited and unexamined. The audit traced real contribution, the team cut what could not be defended, and moved the money to where pipeline actually formed.
The budget review went from a fight to a five-minute conversation.
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Read the case studyCommon questions.
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What does the engagement actually answer?
Where your channel budget should go next quarter, what to cut, and why, with attribution evidence you can take into a budget review.
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Paid, organic, events, or all of it?
All of it. Channel decisions only make sense across the full mix, so the engagement covers paid, organic, content, and events together.
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How do you handle the AI shift?
Search and paid are changing fast as AI reshapes discovery. The forward mix accounts for where attention and intent are actually moving, not just last year’s benchmarks.
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Who is this for?
CMOs and VPs of Demand making channel-mix decisions under budget scrutiny who need a defensible answer, not a gut call.