Wireframe prototype, IA v4.2

The architecture of the new demandspring.com, made clickable.

This is the working prototype for the 2026 site. The global shell is in place, built on the Demand Spring design system: brand tokens, the primary navigation with the Outcomes mega-menu, and the footer. Pages get built into this shell next.

See the Let’s Talk page View build status

Prototype only, not indexed. Content is structured to the page outlines and will be refined with Erin and Mark.

The shell

One foundation, then pages slot in.

Brand tokens

The vendored design system, the "Balanced Authority" palette and the Meta Serif Pro + Inter type stack, as CSS custom properties. Every component reads from them.

Navigation

The full IA v4.2 nav: Solutions, Services, the three-column Outcomes mega-menu (By Outcome, By Role, By Industry), Insights & Events, About, and the Let’s Talk action. Try it above.

Footer and CTA band

A reusable conversion band and a five-column footer with newsletter capture, driven from the same navigation model.

Design tokens

Color and type, from the brand system.

Core palette

Deep Slate #292929
Parchment #EEEAE0
Kelly Green #40B349
Lively Cerulean #35A5E0
Vibrant Gold #F8C32D
Luminous Mandarin #E98236

Type scale

Revenue marketing Display, hero
Revenue marketing H1, section headline
Revenue marketing H2, sub-section
Revenue marketing H3, card title
It is not tooling. It is the operating model. Italic emphasis, the signature move

Build status

What is built, what is next.

Global shell

Built Brand design system, vendored
Built Header + Outcomes mega-menu
Built Footer + conversion CTA band
Built Base page layout

Solutions

Up next Solutions hub
Planned Revenue Engine Transformation
Planned AI-Driven Revenue Transformation
Planned Go-to-Market Transformation
Planned Efficiency & Cost Reduction
Planned MarTech Stack Optimization

Services

Planned Services hub
Planned AI Advisory (pillar)
Planned Marketing Strategy (pillar)
Planned Revenue Growth & Performance (pillar)
Planned Marketing Technology Consulting (pillar)

Outcomes

Planned Outcomes hub
Planned By Outcome, 5 pages
Planned By Role, 3 lens pages
Planned By Industry, 7 pages

Insights, About, Contact

Planned Insights & Events hub + feed
Planned About hub + 6 sub-pages
Planned Case Studies hub + Let’s Talk