The difference isn't the tech stack. It's the operating model.
Tools don't transform a marketing organization; the way it operates does. This engagement designs that operating model and the 12-month roadmap to run it, with AI as the accelerant.
You don't need a new AI strategy. You need a new way to run the one you have.
Most marketing organizations already know roughly where AI should help. What they lack is an operating model that lets those bets compound instead of stalling in pilots. That is the gap this engagement closes.
Three things this engagement produces.
Operating model design.
How the team is structured, what it owns, and how the work moves, redrawn for an AI-supported way of working. This is the part that compounds, and the part most strategies skip.
A sequenced AI integration roadmap.
A 12-month plan that lands AI capability in the right order: each move sized, owned, and dependent on the one before it, so progress is real instead of scattered.
Roles, cadence, and accountability.
The owners, rituals, and metrics that keep the model running after we leave. A roadmap without accountability is a document; with it, it is a way of working.
Right-sized for your stage.
Three ways to engage, from a focused 90-day strategy to an ongoing annual advisory relationship.
- Foundation
Foundation
A 90-day strategy and roadmap.
A focused engagement to set the operating-model direction and a sequenced 12-month roadmap.
Scoped per engagementStart the conversation- Operating model: a target design and the gaps to close.
- Roadmap: a sequenced 12-month AI integration plan.
- Readout: a board-ready strategy document.
- Accelerant
Accelerant
Model plus rollout plan.
The full operating-model design and a detailed six-month rollout plan with owners and milestones.
Scoped per engagementStart the conversation- Everything in Foundation, built out in full.
- Rollout: a six-month execution plan with named owners.
- Enablement: working sessions to launch the model.
- Enterprise
Enterprise
Ongoing senior advisory.
Annual advisory with quarterly check-ins for leaders steering a continuous transformation.
Custom Annual engagementRequest a quote- Everything in Accelerant, on an annual cadence.
- Quarterly strategy check-ins with a senior advisor.
- On-call guidance as conditions and priorities shift.
A senior strategist leads it. Personally.
The operating-model work is the firm's flagship intellectual property, so it is led by the people who built it, not handed to a junior team.
- Mark Emond CEO, Founder & Executive Chair
- Steve Shock Head of AI Solutions
- Derek Boshkov Managing Director
A roadmap is easy to produce and easy to ignore. What made this stick was the operating model underneath it, the part that changed how the team actually works.
Common questions.
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What do we actually walk away with?
A target operating-model design, a sequenced 12-month AI integration roadmap, and the roles, cadence, and metrics to run it. The Foundation tier delivers it as a board-ready document.
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How long is the engagement?
Foundation runs about 90 days. Accelerant extends through a six-month rollout. Enterprise is an annual advisory relationship.
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Who leads it?
This engagement is led personally by a senior Demand Spring strategist. The operating-model work is the firm’s flagship intellectual property.
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Is this a technology project?
No. Technology is one input. The work is about how your marketing organization operates, and how AI changes that, which is where the durable advantage lives.