News February 2026

Demand Spring and Brandlight launch an AI search visibility partnership

The partnership pairs Demand Spring's revenue marketing practice with Brandlight's AI search measurement, helping B2B marketers see and improve how they show up inside AI answer engines.

Buyers increasingly get their answer from an AI engine without ever reaching a website. For B2B marketers, that shift has opened a visibility gap that traditional search reporting was never built to see. Demand Spring and Brandlight are partnering to close it.

Under the partnership, Demand Spring's senior practitioners pair Brandlight's AI search measurement with the firm's SEO and answer engine optimization work. Clients get a clear read on what AI engines return for their category, where a competitor is being cited instead, and a prioritized plan to become the answer.

Our clients can already see what Google ranks. What they could not see was what the AI engines say. This partnership changes that. [[PROOF NEEDED — secure an approved quote and spokesperson attribution.]]

The combined offering is available now as part of Demand Spring's SEO & AEO Optimization service and its SEO/AEO Discoverability Audit. [[PROOF NEEDED — confirm availability, scope, and the official partnership terms with Erin.]]

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