Train AI applicators. Not AI experts.
Your team doesn't need to understand model architecture. It needs to use AI fluently inside real work. The AI-First Mindset Program is a 12-week path to exactly that.
You bought the AI tools. Now get the team using them.
Licenses are easy. Adoption is hard. Most AI tooling sits idle because the team was never shown how it fits the work they already do. This program closes that gap.
Twelve weeks, inside the working week.
The program runs on real work from day one. Here is what the three blocks look like.
Fluency in the real work.
Participants apply AI to live tasks from week one. No sandbox exercises, no theory: the curriculum runs on the work they already have to do.
A shared prompt library.
The team builds and tests a common library of prompts and workflows tied to its highest-frequency work, so good practice spreads instead of staying siloed.
Adoption that outlasts the program.
Managers step in with check-in structure and a change plan, so week-12 momentum becomes the permanent way the team works, not a spike that fades.
What the team can do.
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Real workflows, not theory
Every participant leaves with AI workflows running inside their actual day-to-day role.
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A working prompt library
The team builds a shared, tested library of prompts tied to the work they do most.
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An adoption habit, not a spike
Manager check-ins and a change plan turn week-12 momentum into a permanent way of working.
Three ways to run it.
- Cohort
Cohort program
Mixed-company cohort.
Your team members join a 12-week cohort alongside peers from other B2B marketing organizations.
Per seat Confirmed at registrationRegister interest- Format: a 12-week guided program.
- Cohort: peers from other B2B marketing teams.
- Output: real workflows and a prompt library.
- Private
Private cohort
Run for your team only.
The full 12-week program, run privately for a single company and tailored to your stack and goals.
Scoped per engagementBook a program intro- Format: the 12-week program, private to your team.
- Tailoring: examples and workflows from your context.
- Change management: a manager-led adoption plan.
- Fellowship
Individual fellowship
One-on-one enablement.
Guided, one-on-one enablement for an individual leader or specialist who needs depth fast.
Custom Per participantRequest a quote- Format: one-on-one guided sessions.
- Pace: scoped to the participant’s role and goals.
- Depth: a tailored path, not a fixed curriculum.
The company had held AI licenses for a year with almost no usage. The program put AI inside real work, built a shared prompt library, and made managers the engine of adoption.
Twelve weeks in, it's just how the team works now.
[[PROOF NEEDED — CMO testimonial and verified adoption figure]]
Read the case studyCommon questions.
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How much time does it take each week?
The 12-week program is built around the working week, not on top of it. Expect a short session plus applied practice inside real work, typically a few hours weekly.
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Is there a certification?
Participants complete the program with a working portfolio: live workflows and a prompt library. The proof is the output, not just a certificate.
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What about managers?
Change management is built in. Managers get check-in structure so adoption is reinforced where the work happens, not left to fade after the last session.
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Do you offer shorter formats?
Yes. One-day custom workshops are available on request as focused deep dives, though the 12-week program is what produces durable adoption.