Shaping the wider conversation.
Articles, research, news, and live events on B2B marketing, AI, and revenue. Organized by what you’re trying to do, not by content format.
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- Event Virtual · Next session AI Exchange: AI search is the new homepage Read the Article
- Event Virtual · On demand AI Exchange: Operationalizing AI without the hype Read the Article
- Event Virtual · On demand AI Exchange: What your board expects from AI Read the Article
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Articles
Operational, opinionated writing from the practitioners who do the work.
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Research & Reports
Benchmark studies and original research on B2B marketing and AI.
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News
Announcements, partnerships, and Demand Spring in the press.
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Events
Peer-to-peer sessions for B2B marketing leaders, led by AI Exchange.
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Proof, in their words.
- Case study Revenue growth A revenue engine the board now forecasts against Read the Article
- Case study Efficiency More marketing output from the same team Read the Article
- Case study MarTech A Marketo instance rebuilt to be trusted Read the Article