Map the journey your buyer is on. Not the one your decks describe.
The Buyer Journey Evaluation is a fast, AI-enabled diagnostic. In one to two weeks you see where your funnel leaks, how AI search has changed buyer intent, and what to fix first.
Does your journey map predict your funnel, or describe it after the fact?
Most journey maps are internal artifacts: tidy, linear, and disconnected from how buyers actually behave. The Evaluation replaces the assumption with evidence.
Three deliverables. Two weeks at most.
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A funnel-leak map
A clear view of where buyers stall, drop, or quietly route around your funnel.
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AI-search behavior insights
How your buyers research before they ever reach you, and what that changes about intent.
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Three prioritized fixes
The highest-leverage changes to make this quarter, ranked and sized.
A short, structured diagnostic.
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Discovery call
01We align on your funnel, your data, and the questions you most need answered.
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Journey scan
02We map the journey your buyers are actually on against the one you assume.
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Leak analysis
03We locate where intent forms, where it stalls, and where it leaks.
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Readout
04A working session to walk the leak map and the three prioritized fixes.
The team's funnel math looked fine until the Evaluation traced the real journey. Buyers were self-qualifying on AI search and arriving at a stage the nurture flow did not exist for.
We had been optimizing a journey our buyers stopped taking.
[[PROOF NEEDED — secure client attribution for an Evaluation engagement]]
Read the case studyThe full engagement is Buyer Journey Mapping.
When the Evaluation surfaces more than a quick-fix list, the full engagement rebuilds the journey end to end.
Common questions.
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How long does it take?
One to two weeks from kickoff to readout. It is a fast, focused diagnostic, not an open-ended engagement.
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How is this different from Buyer Journey Mapping?
The Evaluation is the short-form preview: a quick read on where the funnel leaks. Buyer Journey Mapping is the full engagement that rebuilds the journey end to end.
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What do we need to provide?
A short discovery call and access to your funnel data. We keep the time ask on your team small.
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What happens after?
You own the leak map and the prioritized fixes. If the work calls for it, Buyer Journey Mapping goes deeper, but there is no obligation.